Signage Industry

Opportunities in Indian signage industry

The signage industry of India is now going through a transformation phase. From the traditional signboard manufacturing techniques to several technological advancements, the industry is becoming more organised day-by-day. In this respect, certain factors like growing retail and infrastructure industry, increasing need of advertising and growing number of MNCs in the country are providing a further boost to the signage sector. According to an industrial source, Indian signage industry is anticipated to surge at a CAGR of around 10 percent during 2015 to 2018.

Also, the report provides an in-depth analysis of the Indian signage industry; Our research is an outcome of extensive primary and secondary research spanning over 24 months and thorough analysis of industry trends. For the study, we have conducted e-mail interactions and telephonic interviews with CEOs, MDs, marketing managers, production managers and distributors.

The report provides an in-depth analysis of the Indian signage board industry. We have studied the industry thoroughly and found the sign board that holds the majority of the market share in terms of both value and volume. Moreover, we have also observed that the scenario is going to change in future. Besides, our report identifies and evaluates the prevailing trends in the signage board industry of India. According to the study, the manufacturers of signage boards are upgrading to newer and better technologies, in order to enhance the profitability. Growth in the online services, new printing technologies and laser engraved sign boards are some of the trends prevalent in the signage board industry. In addition, we have studied the value chain of Indian signage board industry, and presented it in a flow-chart format. Overall, our research foresees immense opportunities for both domestic players in the Indian signage board industry. It presents optimum information and balanced outlook on the potentials of the market, which will surely prove decisive.